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MCC-201软件版 &最新MCC-201題庫資訊

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最新的 Marketing Cloud Consultant MCC-201 免費考試真題 (Q103-Q108):

問題 #103
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

A. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
B. Upload data files to Marketing Cloud using SFTP instead of FTP
C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

答案：D

問題 #104
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use Dynamic Content rules to select a content area for each subscriber.
B. Use personalization strings created by selecting the data extension.
C. Use AMPscript variables created from each field in the data extension.
D. Use Guide Template Language created for each field in the data extension.

答案：C

解題說明：
Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_extension.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm&type=5

問題 #105
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

A. Keyword opt in and SMS Messaging
B. Smart Capture and Triggered email messaging
C. CloudPages opt in to Event Journey
D. Existing Email Event Notification Subscription

答案：B

問題 #106
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used